The association between New York and the characteristics and talents of Italian stone is confirmed with the growing trend for its use in retail architecture. This enthusiasm now extends to showroom interiors, giving them a timeless and monumental feel echoing the classical applications seen in Italy. The rest is a perceptive choice, so the natural material succeeds in being reassuring. The project by the Ferragamo Design Office opted for the colour characteristics of polished Giallo Etrusco stone, a sandstone with golden hues. This background in a non-invasive colour that does not clash with the products, with a warm and welcoming tone, makes the experience of the visitors in the showroom pleasant and memorable. The use of stone is not limited to the flooring, but also rises with steps and fittings, creating shadowing on the single-material level.